Make It Click Before You Click: Consumerism and Financial Literacy in the Digital World

By: Camille Greenwell | Seasonal Public Relations Intern | Digital4Good

“Here are ten things you need to glow up this summer!” “OMG, you need to try the viral …” “I’m obsessed, you guys need to get this.” But, do we really?

Scrolling online has practically become one endless commercial. From influencers showcasing the newest products that can conveniently be found linked in their bio to trends that are more often than not locked behind a paywall, consumerism is at the forefront of every viral trend or product. The influencers we watch become nothing more than a spokesperson, and the TikToks we scroll through become bite-sized infomercials. 

As aesthetically pleasing and often easily accessible as these products are, we must stop and think: has social media become one massive digital marketplace? And most importantly, is it spending our money for us?

Why Your Spending Matters

Financial literacy is essential for money management, developing proper spending habits, and maintaining financial stability. Without it, consumers lack these critical skills and can experience major financial issues (and a world of stress) in the long run.

According to Moneyzine, Gen-Z is the most financially illiterate generation. Despite the last two decades seeing a gradual evolution in integrating financial literacy into school curriculums and spotlighting the importance of financial education, many young adults still lack confidence and preparation. 

In a world where online stores are a click away and ‘retail therapy’, the phenomena of spending your stress away, has become romanticized and encouraged, social media has become a minefield of consumerist traps, one we are often oblivious to.

No Shame in Not Necessary

You should never feel ashamed or guilty for buying something that is not a necessity. While it is important to be aware that material validation is temporary and not a medium to determine our self-worth, treating yourself after a hard day or celebrating good news or an accomplishment can be a fun way to reward and take care of yourself. Decorations can bring life and personality to your space. New clothes can be a fun way to express yourself or experiment with new styles. The latest video game can become a fun way to spend your free time and even learn new skills. With spending mindfulness and moderation, there is nothing wrong with buying something that isn’t entirely necessary. 

However, with the rise of consumerism and new products crossing our feed daily, it’s important to stop and think: do I really want this, or is social media telling me I do?

Make It Click Before You Click

Oftentimes, the items blowing up our feeds are very expensive for the average person. From 30+ dollar Labubus to viral skincare products retailing upwards of 50 dollars, costs like these are often unjustifiable for the average person. Yet pressure builds for those not caught up with these trends, making consumers feel inclined to swipe, insert, or tap just to avoid being left out.

Before you find yourself in the chokehold of the latest trendy item, especially those that are incredibly expensive, stop and think of your intentions before clicking checkout. 

Ask yourself questions such as:

• Can I reasonably afford this?
• How does this benefit me?
• Do I genuinely want this or am I being influenced by the excitement of a new trend?

Find a cheaper alternative

Oftentimes popular products are incredibly expensive, especially in the case of new makeup or skincare trends. Search for cost-effective alternatives that satisfy your needs without breaking the bank.

Consider your spending and its source: 

Track your impulse buys and other products you have purchased because of social media, compare this kind of spending to how much you spend on necessities, and determine how social media has affected your spending habits. 

Mindful Spending as a Digital Citizen

Awareness of your response to trends and other social media influences is one of many ways to hold yourself accountable as a digital citizen. Mindful spending in a consumerist digital environment becomes an incredible way to boost your media literacy and maintain a healthy relationship with your actions online, both financially and to better your mental health.

Digital4Good empowers and educates teens and young adults in the digital world, providing tools and resources on media literacy and awareness to help regain confidence and responsibility as a digital citizen. Visit our website to learn more about mindfulness and not letting trends decide for you.