LinkedIn Success Workshop for Students - A Recap

#icanhelp educate digital footprint & identity Mar 23, 2024
LinkedIn Success Workshop Recap

By: Hayden Hammerman, Seasonal Public Relations Intern | Digital4Good


The LinkedIn Success Workshop offered students a unique opportunity to elevate their LinkedIn presence and master essential skills like networking and personal branding. In this one-hour session, participants actively implemented changes in their accounts while receiving personalized advice from experts: Heidi Barker, Lead Mentor at Digital4Good; Mandy Brown, Senior Learning Solutions & Instructional Designer at Gartner and Neurodivergent & Trauma-informed Mentor & Career Coach; and Kaitlyn Marsh, Marketing Intern at Digital4Good and Social Media and PR Communications Specialist at the University of Texas at Austin. 


Whether you missed the workshop or want a quick refresher, here are each mentor’s key tips!


Key Takeaways

Mandy Brown: Networking Strategies

  • Find time to write and schedule your posts on LinkedIn. 
  • Avoid "post and ghost" behavior; be present to respond to engagement.
  • Ensure your posts add value to your community; aim to validate others' experiences and facilitate learning.
  • Emphasize the importance of engaging authentically and providing meaningful contributions to your network.


Kaitlyn Marsh: Featured Sections/Portfolio

  • Brand yourself effectively to distinguish yourself from others. Your story and unique attributes are vital for connecting with recruiters.
  • Utilize portfolios to showcase your work. Make it easily accessible to recruiters, highlighting your skills and accomplishments.
  • Add your portfolio to your LinkedIn!


Heidi Barker: Your LinkedIn Spotlight

  • Customize your LinkedIn profile URL through "Public Profile & URL" settings to make it more professional and easily shareable.


For more free webinars like this where students can learn valuable career skills, visit our website





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